Make it Happen
We help high-end brand founders turn exceptional products into international businesses. And support luxury stores worldwide with buying.
Based between London and Brazil, we work with founders worldwide on getting ready to launch or expand internationally, connecting them with the right buyers, and staying close until everything actually happens. We work with department stores and boutiques worldwide, looking to discover and source exciting new brands from Brazil.
Where brands and retailers find their spark and move forward
Every founder we have worked with says the same thing:"You brought the belief that it could actually happen". That energy — the spark, the optimism, the conviction that great brands deserve to be seen — is not a method. It is who we are.
The Studio
“I grew up watching my parents build a factory and a couple of successful brands from nothing. They never stopped believing — and that belief has shaped everything about how I work.”
LEADERSHIP
Claudia Marodim has over 30 years of experience helping fashion, lifestyle and creative founders turn exceptional products into recognised international brands. Growing up in stores and factories, working most of her life trading as both a buyer and a brand representative internationally, and with studies at Central Saint Martins and a postgraduate degree in Marketing from ESPM, she brings together creative instinct, commercial discipline, and a deep understanding of what international buyers and markets really need.
While heading buying for Go British — her own curated store launched internationally with the support of the British Embassy and UKTI — she worked with over 100 premium and luxury brands and was featured by Vogue Japan alongside buyers from the world’s top online retailers.
With a career spanning wholesale, buying, brand strategy, operations and ecommerce across startups, growth-stage businesses and global names, she has been part of teams and projects that have placed brands in Net-a-Porter, My-Theresa, Harrods, Harvey Nichols, Selfridges, Le Bon Marché, Galeries Lafayette, Bergdorf Goodman, Isetan and other leading department stores and luxury boutiques worldwide.
Clients don’t thank her for strategy documents. They thank her because launches happened, growth happened, expansion happened — and ideas became reality.
TEAM
G.B. Luxury collaborates with a trusted network of senior specialists across strategy, digital, brand and customer experience. This flexible model allows us to bring the right expertise to each project, while maintaining consistent strategic direction and quality throughout.
PRESS
Featured in the Financial Times, The Telegraph and other major newspapers in the UK and some abroad, in magazines including Vogue UK, Russia and Japan.
Trusted by Founders across Fashion, Jewellery, Lifestyle and Art.
ISSA LONDON
FURL
GO BRITISH
BLANC FASHION
AKRA | OSKLEN | HAIGHT | LILY FRANCO | CATARINA MINA | BLUE BIRD SHOES Featured Image: Akra
RENATA LINS
OLIVIER MOURAO
LYIA
OTHER FASHION BRANDS
Featured Image: Penelope Mai
Unique Projects
We work closely with each project, adapting our level of involvement to the needs and stage of the business.
🌶️ What never changes is our approach and the energy we bring to it.
1. Clarity
We take the time to understand the market, context, ambitions and real opportunities before shaping a clear strategic direction.