Experience
We are a strategy-led and ideas studio working with founders and leaders at pivotal moments in their business. We partner with brands and retailers as they launch, enter new markets or evolve their offer, building the systems and structure they need to turn ambition into growth.
Where brands and retailers find their spark and move forward
We work where strategy meets creativity and execution, helping our clients define strong positions, design meaningful experiences and build the operational foundations that allow brands to grow with confidence.Our role is to turn insight into direction and direction into action, supporting growth across brand strategy, operations, digital and international business development.
Our founder’s experience across start-ups and global brands
ISSA LONDON
FURL
GO BRITISH
BLANC FASHION
AKRA | OSKLEN | HAIGHT | LILY FRANCO | CATARINA MINA | BLUE BIRD SHOES Featured Image: Akra
RENATA LINS
OLIVIER MOURAO
LYIA
OTHER FASHION BRANDS
Featured Image: Penelope Mai
Unique Projects
We work closely with each project, adapting our level of involvement to the needs and stage of the business.
🌶️ What never changes is our approach and the energy we bring to it.
1. Clarity
We take the time to understand the market, context, ambitions and real opportunities before shaping a clear strategic direction.
2. Identity
We define what truly sets a brand apart and position it in a way that is relevant, desirable and commercially sound.
3. Execution
We support implementation end to end, ensuring brand experiences across digital and physical touchpoints drive perception, conversion and long-term value.
4. Growth
We support brands expanding across borders by leveraging our international network, operational insight and local expertise to accelerate growth with confidence.
The Studio
The studio is led by Claudia Marodim, who brings over 30 years of experience building, scaling and repositioning brands across fashion, lifestyle and creative industries internationally.
G.B. Luxury works across brand identity, strategy, buying, operations, digital and international expansion, partnering closely with founders and leadership teams at pivotal moments in their business.
LEADERSHIP
Recognised for her ability to bring clarity to complex challenges, energise teams and turn strategic thinking into real-world progress, Claudia Marodim is a strategist who brings together commercial insight, creative intuition and a strong instinct for customer experience.
She has played a pivotal role in the international success of multiple businesses, including the global expansion of the iconic fashion brand Issa London, and the creation of Go British, a British concept online boutique recognised for its curated selection of premium and luxury brands.
Her experience also includes working with FURL, a high-end British furniture brand, where she helped shape customer experience, marketing and PR across physical and digital touchpoints, supporting the expansion of the business and reinforcing her ability to build strong foundations for long-term growth across industries.
TEAM
G.B. Luxury collaborates with a trusted network of senior specialists across strategy, digital, brand and customer experience.
This flexible studio model allows us to assemble the right expertise for each project, while maintaining a consistent strategic direction and a high level of quality throughout.
PRESS
Claudia and the businesses she has worked with have received recognition from leading national and international publications worldwide.